Marketing, in its broadest sense, is the process of determining and meeting client demands. In the corporate sector, this duty is especially crucial because effective marketing initiatives can generate inbound leads and draw in sizable consumer bases. The traditional marketing cycle involves an analysis of market orientation, product mix and business environment. Even though marketing has deep roots in business history and culture, digital marketing is a relatively new practice.
With the explosion of digital technology—including widespread and pervasive use of computers and smartphones—businesses began to experiment with new marketing tactics. Thus, digital marketing was born.
Fast forward to the present and digital marketing is as important, if not more so, than traditional marketing methods. This divide seems destined to grow wider over time,

What is google adwords in digital marketing

In a word, digital marketing is any marketing strategy carried out using computers or other electronic devices. Internet-based online marketing campaigns are included in this. In the process of conducting digital marketing, a business might leverage websites, search engines, blogs, social media, video, email and similar channels to reach customers.
Digital marketing is a dynamic, constantly-evolving process in contrast to traditional marketing, which is static and frequently referred to as "one-way" communication. Stated otherwise, customers cannot interact with business through a billboard or print ad, whereas digital marketing provides an avenue for two-way communication between a business and its actual or prospective customers.
For many people today, screen time is at an all-time high. Digital marketing takes advantage of this reality, promoting business products and services across the internet. In this way, businesses ensure that their marketing efforts are more likely to reach customers, by targeting them where they spend most of their time.
From startups to enterprise businesses, a multifaceted digital marketing approach can lead to significant commercial benefits. Successful digital marketing strategy generally involves a combination of various methods, including online advertising, search engine optimization and marketing, social media marketing and management and content creation, among others.

Search Engine Optimization (SEO) — SEO is the practice of improving ranking within major search engines to increase online traffic.
Search Engine Marketing (SEM) — SEM leverages paid online advertising to increase website visibility within search engines. SEM is often used in conjunction with SEO.
Pay-Per-Click (PPC) — PPC is an online method for advertising where a business only pays for its ads when a person clicks on them.
Social Media Marketing (SMM) — SMM is the practice of using social media channels to promote business products or services. The use of social media influencers, often referred to as influencer marketing, is prevalent in SMM.
Email Marketing — Email marketing enables businesses to send branded, promotional content directly to prospective customers via email. The use of automated newsletters is common in this context.
Affiliate Marketing — Affiliate marketing is a performance-based exercise that enables revenue sharing and pay-per-sale (PPS) compensation within a common network.
Content Marketing — Content marketing refers to the publishing and distribution of text, video or audio materials to customers online. Blogs, videos and podcasts are common ways for businesses to engage in content marketing.
Native Advertising — Native advertising involves blending marketing materials into a medium, making the underlying message and marketing purposes equally important. Sponsored content, in which one business posts its own content on a different website, is a common method of native advertising.